Consumers Increasingly Trust Non-Financial Brands for Their Finance Needs, Pressuring Traditional Financial Institutions to Innovate

 

 

 

Survey found that coonsumers are open to switching financial service providers, especially if incentivized. A significant portion of consumers show high appetite for receiving investment advice and willingness to consider financial services from non-traditional providers, highlighting the growing importance of embedded finance solutions.

 

 

• 84% of respondents in South-East Asia use a super app on a weekly basis, compared to only 30% in Europe

 

 

https://www.hubbis.com/news/consumers-increasingly-trust-non-financial-brands-for-their-finance-needs-pressuring-traditional-financial-institutions-to-innovate